Digital signage and kiosks tend to be two sides of the same coin, which is why they often work so well together. Digital signage end users are always trying to find ways to make displays more engaging and interactivity is an easy way to do it. On the other end, kiosk end users need to find a way to attract users to the device and digital signage can help with that task.
When you consider both of these facts, you can see where a solution that combines both digital signage and kiosk elements can be a slam dunk. Need convincing? Here are just a few reasons why they work so well together.
Interactivity equals better analytics
With advertising, the biggest issue is always how one measures how effective it is. For example, if you deploy a display in a mall, you could get a good figure of how many people walk through the mall daily, weekly and monthly and, from that, gain a rough estimate of impressions. But you can’t determine how many people actually saw and absorbed the information.
However, when you add an interactive element to the display, you can get better analytics on how many people actually engaged with the content. For example, let’s say you deploy a display to drive up loyalty program members. The display itself offers advertisements on the benefits of the program, but users can also approach the display’s touchscreen and use it to sign up for the program. With this tool, you can easily get an idea of how effective your campaign actually was.
You can connect with people broadly and on an individual level
One of the best ways to describe the difference between digital signage and kiosks is that digital signage is a one-to-many solution and kiosks are a one-to-one solution. In other words, digital signage delivers messages to many people at once whereas a kiosk connects with one user at a time.
When you combine the two, you get to connect with people on both a broad level and an individual level. Someone may never use the interactive elements, but they will see your advertisement. Or if they go up to use the kiosk, they will experience that personal connection with your brand, product, service, etc.
You can make some extra money
Of course, no one is going to deploy an expensive device like a display or a kiosk unless it boosts the bottom line in some way. With digital signage integrated into a kiosk, you can easily make some extra money in a variety of ways such as:
- You can draw in more users with an attractive screen.
- You can sell advertising space on the kiosk for local brands.
- You can integrate an online purchase option for the product the display advertises.
These are just a few of the benefits of digital signage kiosks. While these devices are certainly not the right fit for every project, by adding strong digital signage content to impressive interactive content, you can create a truly winning combination.